Jare´s Place is a privately owned bed and breakfast, located in a trendy east-end neighbourhood in Toronto. Guy Matorin has had a long term relationship with Jare´s Place since its early stages of business planning. The brand development was a multi-step process which started with a beta-website, business model analysis, and market research. Eventually Jare´s Place was branded as a modern, chick, clutter free, and friendly gem to stay in.
Mind Mending is a one stop shop for a variety of alternative medicine training programs. Mind Mending brings the best of Energy Medicine, Thought Field Therapy, Hypnosis, and more under one roof. Its unique approach to energy medicine education has made it attractive to new markets such as business executives and investment professionals.
Brave New Productions is a Montreal-based amateur theatre troupe with an inspiring story and big plans for their future. Guy initially engaged with Brave New Productions in design and marketing of their successful and important project “The Laramie Project — Ten Years Later”, which ran in both Montreal and Toronto.
Trademarq Showroom is an independent boutique ‘matchmaking’ shop for ‘ previously-loved’ high-end pianos. It provides music lovers an opportunity to access some of the great piano brands in a much more affordable price. Its unique private settings allows people to spend time, one-on-one, with the instruments and explore their sound qualities prior to making a purchasing decision.
The Rivertowne visual-identity development project was an exercise in community building through design. Rivertowne is the first Canadian revitalization project of mixed-income community, and is composed of both old and new residences. The creation of a visual identity for Rivertowne intended to bring together members of the community, reflect the community’s spirit, and increase the effectiveness of internal and external community communications.
Design Clinic re-branded ESM and modernized it to better fit the new product line. The packaging design was required to express the product quality yet keep it adaptable to white-label opportunities. The same design was modified and adjusted to fit the five different packaging sizes that were part of its first product line.
Revive Massage Bar is an enthusiastic company specializes in seated back massage at events and for employees benefits. Design Clinic revamped Revive’s website with both functionality and messaging, and designed labels for its new line of massage products.
‘5D 3H 15M’ is a social awareness campaign that promotes fresh, socially responsible, and sustainable coffee. This project is an outcome of the 1st place Advertising Design Award winning thesis project for the SCHOOL OF DESIGN of George Brown College in Toronto. The design components presented below are a mock-up presentation of the campaign concept.